January 8, 2016Doug Hadden
2015 was yet another year of the “hack”. Of the continued debate on privacy. Of surveillance.
More of the same for 2016. We predict increased cybersecurity spending as hacking tools get more sophisticated and the threat footprint increases to social media, smartphones, Internet of Things, and BitTorrent. Ransomware will likely get bigger. And, more cyberespionage.
The good news is that big data, machine learning and artificial intelligence start to become mainstream information security weapons. Organizations that deploy new tools and trained professionals will see increased trust.
It’s also the beginning of the end for silly and cheap web advertising. Ad blocking behaviour will increase. Content marketers will need to work on content and personalization rather than mass advertising.
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