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Limited Cybersecurity & Privacy Progress for 2016


January 8, 2016

2015 was yet another year of the “hack”. Of the continued debate on privacy. Of surveillance.

More of the same for 2016. We predict increased cybersecurity spending as hacking tools get more sophisticated and the threat footprint increases to social media, smartphones, Internet of Things, and BitTorrent. Ransomware will likely get bigger. And, more cyberespionage.

The good news is that big data, machine learning and artificial intelligence start to become mainstream information security weapons. Organizations that deploy new tools and trained professionals will see increased trust.

It’s also the beginning of the end for silly and cheap web advertising. Ad blocking behaviour will increase. Content marketers will need to work on content and personalization rather than mass advertising.

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Doug Hadden

Doug Hadden

Executive Vice President, Innovation at FreeBalance
Doug is responsible for identifying new global markets, new technologies and trends, and new and enhanced internal processes. Doug leads a cross-functional international team that is responsible for developing product prototypes and innovative go-to-market strategies.

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