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When Government 2.0? Already Here


December 15, 2009

“Web 2.0 at Work Inside Government” was the topic of the Association For Federal Information Resources Management (AFFIRM) luncheon earlier today in Washington DC.  “Web 2.0 at Work” is an important distinction. Many wonder whether Government 2.0 will be adopted despite cultural and security issues. Yet, 3 of the 4 speakers were representing in production successful Government 2.0 initiatives.  And, 3 of the 4 speakers were from the security establishment.

We covered the panel discussion on twitter. Government 2.0 is not a question of “if” or “when”. It’s now.

Lessons Learned

The panel confirmed many emerging Government 2.0 best practices:

  1. Data security is more a human than technology factor
  2. Information security and transparency requires guidelines
  3. Internal Government 2.0 collaboration should leverage existing teams and social networks
  4. Constant communications and engagement is necessary for widespread adoption
  5. Users need to understand how the initiative helps them
  6. Continuous beta – need to adapt to needs of the community
  7. Leverage the right tools to achieve goals
  8. Top-down will hit resistance in middle management
  9. Social networking is not a toy – social networking is work outside of the hierarchy
  10. Need to balance “wisdom of crowds” with wisdom of experts

Is There a Generation Y Effect?

Stephen O’Keeffe, the moderator and founder of MeriTalk pointed out that younger civil servants are more likely to be using social networking tools, quoting Forrester Researchstudies. The panelists suggested that this might be a myth when applied to work social networks.  Government 2.0 isn’t waiting for the ascendancy of the new generation of public servants. Jack Holt of DoD warned: “don’t underestimate the impact of grumpy old men with something to say.”


  • Emma Antunes, Center Web Manager and Project Manager, Spacebook, NASA Goddard Space Flight Center
  • Tina Cariola, Program Manager, IdeaFactory, Transportation Security Administration, Dept. of Homeland Security
  • Carolyn Collins, Chief, Army Sexual Harassment / Assault Response and Prevention (SHARP) Policy and Program, G-1, Headquarters (HQs), Department of the Army, Pentagon, Virginia
  •  Jack Holt, Senior Strategist, Emerging Media, Defense Media Activity, Department of Defense
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Doug Hadden

Doug Hadden

Executive Vice President, Innovation at FreeBalance
Doug is responsible for identifying new global markets, new technologies and trends, and new and enhanced internal processes. Doug leads a cross-functional international team that is responsible for developing product prototypes and innovative go-to-market strategies.

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