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Did we hit Peak Cloudwashing in 2015?


January 13, 2016

We predicted that cloud computing enthusiasm would wane in 2015. Not so. It appears that enthusiasm accelerated to where incumbent enterprise software vendors escalated the “cloudwashing” wars resulting in the birth of many “frankenclouds”.

That’s not to say that our predictions were incorrect – we were remarkably accurate. No, our prediction for the cloud zeitgeist turned out to be wrong.

  • The cloud did not kill IT, the CIO did not become obsolete
  • Complementary technology like big data helped build up the cloud value proposition
  • Many outsourcing vendors recognized the threat of the cloud to automate low-value services
  • There was a backlash against cloud, although lighter than we expected
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Doug Hadden

Doug Hadden

Executive Vice President, Innovation at FreeBalance
Doug is responsible for identifying new global markets, new technologies and trends, and new and enhanced internal processes. Doug leads a cross-functional international team that is responsible for developing product prototypes and innovative go-to-market strategies.

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