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The cloud isn’t (exactly) about innovation


July 14, 2016

Has the cloud become the new snake-oil elixir for all that is wrong in information technology (IT)?

We’ve come to expect hyperbole in technology marketing. The meme, “cloud is about innovation”, is a new milestone in the enterprise software industry by combining cloud-washing with innovation washing. It’s as if the words “cloud” and “innovation” have lost all meaning.

Public cloud deployment of enterprise software provides ample benefits. Lower and more predictable costs. Improved information security. Simplification. In other words, the cloud can address some IT problems, when done correctly.

Innovation can be a byproduct of cloud computing when non-core applications are deployed. This reduces the IT burden on organizations who can devote more attention more innovative and non-standard software deployments of core needs.

Standardization and simplification does not directly lead to innovation in core critical and differentiated processes. These could be deployed on public or private cloud platforms while retaining the characteristics of high adaptability to organizational needs. That’s because innovation requires change and agility.

The cloud innovation formula is “simplify what is non core to devote more resources to what is core.”

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Doug Hadden

Doug Hadden

Executive Vice President, Innovation at FreeBalance
Doug is responsible for identifying new global markets, new technologies and trends, and new and enhanced internal processes. Doug leads a cross-functional international team that is responsible for developing product prototypes and innovative go-to-market strategies.

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