May 3, 2013Doug Hadden
Enterprise Software Success Myth #6
Doug Hadden, VP Products
FreeBalance is a medium-sized Independent Software Vendor (ISV) with considerable success competing against very large Enterprise Resource Planning (ERP) vendors. We are sharing 16 lessons learned by bucking conventional wisdom to encourage industry innovation and creativity.
As described in the ”Customization” is increasingly used to meet end-customer needs. This customization is developed by this “channel” that may generate, on average, between 3 and 5 times the software license revenue.
- High costs to customize and maintain these customizations across product releases has exposed high Total Cost of Ownership (TCO) in traditional ERP models
- Increasing adoption of cloud computing is driven by a need to manage IT costs more predictably and further reduce TCO.
- Complexity and costs have made customization one of the most “dreaded” term in enterprise software
- The customization approach and use of the channel is logical, but, in enterprise software, what should work often doesn’t.
- Many ERP clients find that customization creates barriers to change and process improvement.
- There is increasing recognition that customization is good for software vendors and implementation partners, but not so good for customers.
FreeBalance has a different approach to “product” than legacy Enterprise Software companies. For one thing, we’re focused on solutions that meet government requirements. That means that products and methodologies need to be adapted and integrated for the government context. Specialization is a compelling advantage to customers faced with complex and generic ERP options.
- FreeBalance is a fully “configured” solution with no code to add new fields of information, add validations, translate to another language, configure any system entity, determine mandatory fields and change workflow.
- As a specialist that commits to government projects, FreeBalance adds any missing features to the core product to eliminate customization and upgrade costs.
- FreeBalance works closely with channel partners to contribute to customer successes.