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FreeBalance Shares Framework for Automating Good Governance at ESAAG Event in South Africa


April 17, 2014

Presentation focused on how countries can take advantage of technology to improve transparency, accountability and development outcomes

Ottawa, Canada (April 8, 2014) – FreeBalance, a leading vendor of Government Resource Planning (GRP) software, shared a framework for automating good governance at the 2014 East and South African Association of Accountants-General (ESAAG) conference. The FreeBalance presentation explored how effective financial management software designed for government improves governance through automated controls, IT security and transparency.

“The FreeBalance experience has shown that technology-enabled governance is necessary for institutional reforms to take hold,” said Anne Ellsworth, FreeBalance’s Vice President, Africa & Middle East. “One of our mandates at FreeBalance is to build and share good practices in Public Financial Management (PFM). The annual ESAAG event provides a great platform to support development and growth in countries in Africa and around the world.”

The 2014 ESAAG conference is taking place in Johannesburg, South Africa and is focused on PFM reform from planning through to implementation. ESAAG conferences attract over 1000 participants and speakers from 14 member states, including Botswana, Kenya, Lesotho, Malawi, Mauritius, Mozambique, Namibia, Rwanda, South Africa, Swaziland, Tanzania, Uganda, Zambia, and Zimbabwe.


The East and Southern African Association of Accountants General (ESAAG) is the regional body of Accountants General which supports its members in adoption and implementation of best practice in Public Financial Management practices. ESAAG holds an International conference every year to which its members and non-members are invited. The objective of the conference is to appraise participants from ESAAG and those from outside the association of the developments in Public Financial Management Reforms. For more information please visit

About FreeBalance
FreeBalance helps governments around the world leverage robust Government Resource Planning (GRP) technology to accelerate country growth. FreeBalance software solutions for public financial and human resource management support reform and modernization to improve governance, transparency and accountability. Good governance is required to improve development results. For more information, visit the FreeBalance website.


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Doug Hadden

Doug Hadden

Executive Vice President, Innovation at FreeBalance
Doug is responsible for identifying new global markets, new technologies and trends, and new and enhanced internal processes. Doug leads a cross-functional international team that is responsible for developing product prototypes and innovative go-to-market strategies.

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