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Steering with Customers – FreeBalance International Steering Committee Starts Monday


January 14, 2010

Doug Hadden

VP Products

Our annual FreeBalance International Steering Committee (FISC) meeting begins in Mont Tremblant on Monday. Let’s get one thing straight – this is a steering committee, not a user group! How does that differ?

User Group Steering Committee
Sales opportunity – “cross-sell”, “up-sell” Listening opportunity
Sales driven – salespeople with limited accessibility to executives Strategically driven – access to executives, salespeople kept back
Objective – to align customer budgets with software vendor products and services Objective – to align software vendor products and services to customer needs
Presentations, presentations and more presentations Interactive brainstorming, thought leader presentations, company presentations limited to new developments
Collect feature requests Collect long-term trends that enable anticipating future feature needs
Train customers to follow the software vendor process Learn how to adapt software vendor processes to meet customer needs
Star customers present successes to user group All customers present successes and challenges to the steering committee

This is our fourth annual FISC. Who would have thought in January 2007 that our 2 1/2 days with 7 repesentatives from 5 FreeBalance government customers, 1 guest speaker and 1 partner speaker would grow as it has? FISC 2010 is scheduled to have 6 Ministers and 16 additional representatives from 8 FreeBalance government customers. And, there are 9 guest speakers and 7 partner speakers arranged. Each FISC meeting has been more interactive than the last.  We look forward to posting some of the speaker presentations and lessons learned in Public Financial Management in the coming week.

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Doug Hadden

Doug Hadden

Executive Vice President, Innovation at FreeBalance
Doug is responsible for identifying new global markets, new technologies and trends, and new and enhanced internal processes. Doug leads a cross-functional international team that is responsible for developing product prototypes and innovative go-to-market strategies.

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