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Big Idea Tools for the Social Enterprise Artist Strategist Entreprenuer


September 19, 2013

Doug Hadden, VP Products

Part 1 in a 3 part series on tools for the technology social enterprise artist/strategist/entrepreneur

As with art, determining the “big picture” strategy for any technology social enterprise requires rigorous methodology. The artist/strategist/entrepreneur needs to be creative using critical thinking to effectively leverage these tools. It's something that I've called the "product manager mindset":

  • Wary of confirmation bias in research
  • Awareness of personal preferences
  • Suspicion of conventional thinking and fads
  • Search for alternative patterns 

The "big idea" techniques that I leverage and are critical for any entreprenuer are:

McLuhan Tetrad

  • Link:
  • Used to: identify the potential effects on society of any new medium
  • Focus period: very long term
  • Useful for: considering multiple year strategy on one hand for all 4 effects, important to consider “reversal” and “retrieval” to identy product and service ideas

Gartner Hype Cycle

Geoffrey moore's Crossing the Chasm

  • Link:
  • Used to: identify technology maturity through the technology adoption cycle from visionary, early adopter, early majority, late majority and laggard with emphasis on the problem of crossing the chasm from early adopter to early majoirty
  • Focus period: Now to 10 years
  • Useful for: identifying the appropriate business model (customer-intimate, operationally efficient ) and market focus (horizontal, vertical)

Problem Sizing/Market Sizing

  1. Big Picture Strategy
  2. Developing Organizational Strategy
  3. Implementing Strategy
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Doug Hadden

Doug Hadden

Executive Vice President, Innovation at FreeBalance
Doug is responsible for identifying new global markets, new technologies and trends, and new and enhanced internal processes. Doug leads a cross-functional international team that is responsible for developing product prototypes and innovative go-to-market strategies.

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