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Does New Media Replace the Old?


September 18, 2013

Doug Hadden, VP Products

Will social media replace television? Will e-books replace books? There has been a lot of talk about the impact of any new medium. “Replacement” seems to take some time and many contend that replacement doesn’t really happen. Yet we are seeing a significant reduction in newspaper subscriptions, book stores and network television ratings. My view is that the older medium becomes “obsolete” in the sense that the purpose changes. We see, for example, the transition of cable news from news to entertainment and opinion. We see “reality TV” in lieu of history on the History Channel. (Or, learning on the Learning Channel.)

It takes some time for any technology to be eradicated. People still ride horses. Some still have 8-tracks.

These thoughts were in the back of my mind this weekend when I saw an interesting tweet….

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Doug Hadden

Doug Hadden

Executive Vice President, Innovation at FreeBalance
Doug is responsible for identifying new global markets, new technologies and trends, and new and enhanced internal processes. Doug leads a cross-functional international team that is responsible for developing product prototypes and innovative go-to-market strategies.

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