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Enterprise Software Incumbents Strategic Inflection Point


April 7, 2015

Douglas Hadden

Executive Vice President, Strategy and Innovation

The enterprise software market is inundated with hype. It’s a reality distortion field where old is presented as new. Down as up. Of noise and flash of shiny objects. CeBIT, that massive technology fair, is where the tired enterprise software vendors congregate to dazzle. Dazzle they did-but not enough to obscure the emerging pattern:

  1. Innovation has gone global where monolithic vendors are falling further behind in individual technologies
  2. Cloud and open source, in particular, shifts economies of scale and scope to smaller and more agile organizations
  3. Major incumbent vendors need to understand that “social” isn’t just another form of broadcast


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Doug Hadden

Doug Hadden

Executive Vice President, Innovation at FreeBalance
Doug is responsible for identifying new global markets, new technologies and trends, and new and enhanced internal processes. Doug leads a cross-functional international team that is responsible for developing product prototypes and innovative go-to-market strategies.

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