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I’ve had enough of the marketing spam


June 25, 2012

I wrote a blog entry two years ago called E-Mail Marketers – Be Gone. But, they are not gone. They continue to pester me with spam about ‘marketing lists’. These lists can’t be very good because I’m a target. Why aren’t we a target for these lists:

  1. As a Canadian company, we cannot send spam to anyone anywhere. (Even if we could, we’re a social enterprise so we don’t deal in unethical behaviour.) And, the CAN SPAM Act of 2003 has nothing to do with Canadian companies. (And, soliciting me is probably illegal under Canadian law.)
  2. As a government specialist, we can not use B2B lists – we don’t sell to business.
  3. As a software provider, getting names of users of competitor products doesn’t help. What are we going to do: set up group therapy sessions?

The first two are pretty clear. Takes seconds on the web site. Yet, I get e-mails like this:

Hi,Greetings of the day. I was reviewing your website and thought might be interested in our Mobile Software Users database. By which you can expand your reach and widen your client base. We maintian 868,941 contacts with complete information.We have an exclusive database of verified contacts by Industry, Job Titles and Geography…Data Quality and Details:Data Fields: Contact Name, Company name, Job Title, Website, Industry, SIC Code, Email address, Direct mail address, Telephone number, Revenue Size, Employee Size, etc.Last date of data update: 24th May 2012Acceptance rate: 100% permission based contactsUsage License: Once you purchase the list you can use it for multiple times, no restrictionsMulti-Channel Marketing: The list can be used for Email Marketing, Direct Mail Marketing, Fax Marketing and Tele MarketingAccuracy Guarantee: 90% accuracy on dataLegal Compliance: WE are in compliance with the CAN SPAM Act, 2003 and DMAPlease let me know your thoughts towards procuring or using our Mobile Software Users email list.To Your Success!Peter Anderson ( expert

Apparently, Peter is a “list expert”, but not expert at reading websites.

From now on, I’m going to paste the contents of every e-mail soliciting me for “lists” that makes it through the spam filter.

June 27:

I would like to take this opportunity to introduce you to our company which is  best known for Marketing and Database Services. We can assist you in generating leads. Following are the few list mentioned: List of Independent Sofware Vendors List of ERP Users of different ERP Providers, List of software Resellers, List of IT Decision Makers of various leading organization, List of SaaS Users, List of SaaS providersWe can further assist you in email marketing, appointment setting, sales chat, pricing, closure and after sales service. Kindly let me know if you require any details which are not mentioned above and your convenient time to discuss in detail. Regards Mary Wilson

Apparently, it’s been all downhill for Mary since she left the Supremes

June 27:

Hi Would you be interested in any of the Accounting Software Users List? We can assist you with your email campiagns , lead generation,tele-marketing, etc Below is a snapshot of few finance and accounting software lists we have:

Accounting Software Users List QuickBooks Users List Accountmate  Users List Microsoft Dynamics AX Users List MAS 90 & MAS 200  Users List SAP Business One Users List Oracle Small Business Suite Users List Sage Software Users List Syspro Users List Infor Global Solutions Users List Lawson Enterprise 400  Users List Epicor Users List Great Plains  Users List IFS ERP Solutions Users List PeopleSoft  Users List Exact Software Users List SAP R/3  Users List Intacct Users List One World  Users List Last update on: June 2012 Geography Covered: US, UK, Canada, Australia, APAC, EMEA etc. Decision makers Titles: IT Decision Makers,Top-level executives like CEO, CIO, CTO, CFO,COO, VP of IT, IT Director,Payroll,Accounts,mid-level Managers, Finance Managers etc.Let me know if we can have a quick conference call to discuss your marketing initiatives. Thanks, Claudia
Claudia White Marketing Executive- Technology List Division SAP / Oracle / IBM / Microsoft / Sage / Vmware / Peoplesoft /Netapp / Infor / Citrix

Apparently, Claudia is in the “campiagns” business

July 20:

Hi Doug,
I was wondering if your company can use some help in finding new prospects through cold calling. My company can maximize your sales team’s productivity by generating leads and setting appointments giving them more focus on closing rather than looking for leads. If this is of interest to you, I’d be glad to refer one of our sales representatives to give you a call at your most convenient time. Kindly provide us the best number to reach you.
Emma Hart
Marketing Specialist
Balboa Blvd., #353
Encino, CA 91316

Sorry Emma, “cold calls” are out of the question too.

July 25:

Good Day!
I would like to inform you about our “Mobile Computing Users Email Database” which consists of permission pass emails and other contact information.
These contacts are compiled in compliance with CanSpam 2003. If Mobile Computing Users Email Database isn’t a suitable file, please brief me on your target criteria. I will get back to you with more information on counts and cost for your deliberation.
Thank you for taking your time in reading this note. I appreciate your time and would definitely look forward to you reply.
To Your Success!
Sean Fisher
List Expert

Sean appears to be a list expert rather than a geography expert: Canada is a different country than the United States. And, has cutely attractive different laws.

July 27

Claudia is back:

Would you be interested in acquiring any of the below specified updated contact databases?
EPICOR Technology Users
Infor10 ERP Users
Intacct Technology Users
Intuit QuickBooks Users
Magneto Technology Users
Microsoft Dynamics AX Users
Microsoft Dynamics GP Users
Microsoft Dynamics NAV Users
Netsuite Technology Users
Sage ERP Accpac Users
Sage ERP MAS 90/200/500 Users
Sage Peachtree Users
SAP BusinessOne Users
Syspro Technology Users
3d Cart Users
Celerant Technology Users
Demandware Technology Users
We provide contacts of all level executive titles (C- Level, VP – level, Director – level, Manager- Level and other executives)
Kindly let me know if your requirement is any different.
Industries : Healthcare, Chemical, Pharmaceutical, Biotechnology, Insurance, Finance/Banking, Telecom, Retail, Consulting, K-12, Information Technology, Electronics, Food and Beverage, Construction, Engineering, Computer Software/Hardware, Printing/Publishing, Transportation, Education, HR, SMB/SME, Business Services, Oil and Gas, Energy and Utilities, Media, Manufacturing, Automotive, Marketing/Advertising etc..
Claudia White

So, Claudia provides “industry” list for a company that doesn’t sell to industry.

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Doug Hadden

Doug Hadden

Executive Vice President, Innovation at FreeBalance
Doug is responsible for identifying new global markets, new technologies and trends, and new and enhanced internal processes. Doug leads a cross-functional international team that is responsible for developing product prototypes and innovative go-to-market strategies.

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