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Strategy: Art or Science?


September 17, 2013

Doug Hadden, VP Products

An interesting twitter exchange this morning about strategy:

Those of us in technology tend to think of "art" and "science" as two different things. There has been more talk about "art" and "design" in technology thanks to innovations from the late Steve Jobs and the emergence of "design thinking".This reminds me of the famous story about Picasso:

Picasso was in a park when a woman approached him and asked him to draw a portrait of her. Picasso agreed and quickly sketches her. After handing the sketch to her, she is pleased with the likeness and asks how much she owed to him. Picasso replies $5,000. The woman screamed, “but it took you only five minutes”. “No, Madam, it took me all my life”, replied Picasso.

In my view, strategy is a rigorous process to identify the "big picture", develop the organizational strategy and, most importantly, implement that strategy. All without succumbing to confirmation bias. FreeBalance is a technology company and a social enterprise. As such, I will be sharing the rigorous techniques that I've come to use to build and execute strategy for social entepreneurs:

  1. Big Picture Strategy
  2. Developing Organizational Strategy
  3. Implementing Strategy

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Doug Hadden

Doug Hadden

Executive Vice President, Innovation at FreeBalance
Doug is responsible for identifying new global markets, new technologies and trends, and new and enhanced internal processes. Doug leads a cross-functional international team that is responsible for developing product prototypes and innovative go-to-market strategies.

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