Back to TopBack to Top

The software company with the most features wins?


May 9, 2013

Enterprise Software Success Myth #7

Doug Hadden, VP Products

FreeBalance is a medium-sized Independent Software Vendor (ISV) with considerable success competing against very large Enterprise Resource Planning (ERP) vendors. We are sharing 16 lessons learned by bucking conventional wisdom to encourage industry innovation and creativity.

Conventional View

Enterprise Software companies introduce new features with every new release through an interesting ceremony: gathering analysts, customers, partners and music stars at a large event. Saturate the market with press releases and hyperbole. Claim each and every new feature presented is “innovation”. And, go so far as to define integration among acquired products as innovation.


Enterprise Software customers are reluctant to upgrade to the newer versions because of the introduction of complexity or changes in the user interface that users have become familiar with.

Emerging Trends

The Enterprise Software market is undergoing significant change where new “features” often reduces perceived value by users, as pointed out by Alan Cooper , features often get in the way of usability.

FreeBalance Approach

Feature bloat in software – bloatware is a scourge – it makes software less financially sustainable by customers: harder to learn and remember features and increases the required technology footprint. Our “features” approach includes:

The following two tabs change content below.
Doug Hadden

Doug Hadden

Executive Vice President, Innovation at FreeBalance
Doug is responsible for identifying new global markets, new technologies and trends, and new and enhanced internal processes. Doug leads a cross-functional international team that is responsible for developing product prototypes and innovative go-to-market strategies.

Leave a Reply