Back to TopBack to Top

What does it mean to be a PFM Specialist? [Part 2]


April 18, 2012

Part 2: Process adapted for Public Financial Management

Doug Hadden, VP Products

Part 1 covered the techniques that we used to enhance our Public Financial Management focus.  Customer-centric processes were part of this transformation. But, what does this really mean from the government customer’s perspective?

We endeavour to align with customer needs. PFM is complex and government needs more so. The following diagram summarizes some key processes that we use at FreeBalance.

Country Research

Significant effort is made to better understand the customer context. The typical analysis summarizes down to about 80 to 100 pages. This is accomplished for prospective government customers and allows us to determine whether it makes sense to propose the FreeBalance Accountability Suite.

PFM Benchmark

We compare the progress in public financial management outputs and outcomes relative to countries with a similar context and those in the same region. We analyze how our products and services align with the gaps in PFM reform. Public Expenditure and Financial Accountability (PEFA) assessments are the key source here.

Budget 2.0 Benchmark

There is a shift towards open government across the PFM spectrum. The Budget 2.0 Benchmark analyzes the extent to which PFM reform is expressed through the “front office” in e-government and Government 2.0. Transparency needs are analyzed.

Free Balance WP-Towards Budget 2.0

Performance Management Benchmark

The use of performance management, budget preparation, macro-fiscal frameworks, and program budgeting is benchmarked. Performance management has become critical in the global economy thanks to increased globalization (competition) and the financial crisis (increasing effectiveness with limited budgets). Performance management is benchmarked relative to the country needs.

Solution Blueprint

Solution Blueprints provide recommendations based on the previous 4 deliverables. It’s customized to the customer context. We’ve had good success aligning to customer priorities through the blueprint.


Unlike traditional enterprise software vendors, FreeBalance takes part in the implementation. We are sometime the prime contractor for turnkey solutions. This means that we take on the burden of success. The advantage to customers of this approach is that our implementation process directly connects to product development. Products are enhanced to meet customer requirements “on-the-fly” and then placed in the mainline of the code to ensure maintainability.

Customer Sustainability

Training and mentoring are important deliverables. It’s more than customer support. The focus is to ensure customer self-sufficiency.

Steering Committee

The FreeBalance International Steering Committee (FISC) is another element of sustainability. FISC reviews and changes the customer roadmap very January. This is considerably different from traditional software vendor roadmap process. FISC also provides insight into PFM directions.

Domain Research

We don’t just sit around and wait for customer needs to materialize. We’re active within the PFM community. We research. The Budget 2.0 Benchmark also provides an element of domain research.

Product Development

The difference here is the alignment with changing customer needs. The product development process has become very flexible at FreeBalance as we combine modern software practices for architecture with specifications. Product managers, implementation experts, programmers and pre-sales staff are all active in the writing of specifications. This creates a product portfolio that is PFM-specific using, what we call, the Public Financial Management Component Map to align to government needs.

The following two tabs change content below.
Doug Hadden

Doug Hadden

Executive Vice President, Innovation at FreeBalance
Doug is responsible for identifying new global markets, new technologies and trends, and new and enhanced internal processes. Doug leads a cross-functional international team that is responsible for developing product prototypes and innovative go-to-market strategies.

Leave a Reply