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What Won’t Happen in Technology in 2015


January 19, 2015

Doug Hadden, VP Products

There’s whats going on – and there’s the spin about whats going on. And, there’s noise – lots of noise from technology vendors. It’s like an echo chamber of repeating misleading statements.

We’ve been deeply researching trends that affect our customers this year. It’s an important service as a customer-centric firm. We decided to share the findings with everyone. In the course of the exercise, I found myself musing on the hyperbole and realized that it might be a lot easier – and funnier – to describe what is unlikely to happen in enterprise software in 2015.

  1. Major enterprise software vendor behaviour is unlikely to change (for the better) in any meaningful way.
  2. Mobile will distract us from mobile. Mobile will become social and social will become mobile with millennials stuck in the middle. Remember TV? Good times.
  3. Cybersecurity will become so secret that we won’t know anything about it.
  4. Everyone will be a “data scientist”, especially those who aren’t. And, we find even more bad practices for big data and make even wilder prognostications.
  5. This is the year that something happens and most doesn’t in the cloud.
  6. Open data remains a mystery. Even open data – the next generation.

What Won't Happen in 2015

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Doug Hadden

Doug Hadden

Executive Vice President, Innovation at FreeBalance
Doug is responsible for identifying new global markets, new technologies and trends, and new and enhanced internal processes. Doug leads a cross-functional international team that is responsible for developing product prototypes and innovative go-to-market strategies.

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