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When Mission and Money Collide, Google Skepticism and Sarcasm


January 14, 2014

Doug Hadden, VP Products

There is a perfectly good reason why so many company mission statements are bland and vague. Strong mission statements are difficult to maintain for large companies. A case in point is Google with their “do no evil” mantra. “Do no evil, except for not respecting privacy.” is a disappointing modification to the Google mission. The web “tech warning” system was alight with the news of the Google acquisition of Nest, a provider of smart home devices. Many observers were rather “cool” to the implication of integrating home devices with the massive big data collected by large web companies. Puns and sarcasm followed. As did privacy concerns.

My takeaways are:

  1. This isn’t so much a validation of the ‘Internet of Things’ market as a validation of the disruption of the ‘things’ market, the virtualization of physical products
  2. there are legitimate privacy, big data and trust (trusting Google & anti-trust concerns)
  3. many applaud this acquisition (my sense is that these people are technology enthusiasts
  4. Nest is known for design, Google for anti-design, could the result be the earth + water = mud of the digital age? It’s one thing to take free continuous-beta and sometimes discontinued cloud services, it’s another thing to buy a physical product that isn’t ready
  5. for those with deep concerns, satire is possibly the best defense
  6. it’s difficult to keep up with creativity, even when constrained by 140 characters
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Doug Hadden

Doug Hadden

Executive Vice President, Innovation at FreeBalance
Doug is responsible for identifying new global markets, new technologies and trends, and new and enhanced internal processes. Doug leads a cross-functional international team that is responsible for developing product prototypes and innovative go-to-market strategies.

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