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Why the jump in interest? In one quarter, FreeBalance presentation jumps from 733 to 1776 views


October 11, 2011

By James Elrick, FreeBalance

FreeBalance uses a balanced scorecard methodology that aligns customer measurements with financial, internal process and learning metrics. The balanced scorecard is evaluated quarterly and presented as part of the President’s Report to the Board of Directors.

As part of the Marketing team, I assemble our numbers for balanced scorecard using website statistics, Twitter, and more, including the number of views our white papers and presentations on Scribd and SlideShare gather. 

The presentations and white papers have proved popular, all are consistently up in numbers last quarter, but a few made notable gains, including an ICGFM presentation titled “Government Performance Management 2.0” at the 2009 ICGFM Winter Conference. I’ll write about the other documents that jumped in number of views at a later date.

This presentation delivered by Doug Hadden, VP Products at FreeBalance jumped from 733 views in the 2nd quarter to 1776 views in the 3rd quarter.

So why the jump? Why the major interest? You tell me because in the first quarter of 2011 it was at 594. It’s now at 1776 and growing.

Have a read and submit a comment at the bottom of this page. We’re curious to know.

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Matthew Olivier

Matthew Olivier

Vice President, Marketing at FreeBalance
Matthew is responsible for providing strategic marketing, communication, and business development direction for FreeBalance products, solutions and services. Matthew leads marketing and business development activities to support FreeBalance growth and brand awareness in the GRP market.

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