Interesting CSR news and analysis found by the FreeBalance Strategy and Innovation Team.
LANGUAGE OF ‘SUSTAINABILITY’ NEEDS TO CHANGE: Lex Hundsdorfer, in Sustainable Brands, suggests that the sustainability buzz words have become negative noise words.
http://www.sustainablebrands.com/news_and_views/marketing_comms/lex_hundsdorfer/dirty_words_sustainability_messaging_why_we_need_new_
POLITICS AND SOCIAL RESPONSIBILITY: Sebastian Buck discusses whether companies should take strong political positions in Fast Company. Research from his company, Enso, finds “some companies that have taken stands on polarizing issues have alienated some potential customers, but those stands have been rewarded by loyalty from others.”
https://www.fastcompany.com/40441476/should-your-brand-lead-with-its-values
NEW WORKFORCE AND NEW CSR CHALLENGES: Ellen Weinreb in GreenBiz describes the generational changes facing CSR and sustainability leaders in companies. She quotes studies on health and wellbeing in the workplace concluding that wellbeing and employee fulfillment are becoming more critical. She suggests that big data technology can be leveraged to increase employee health.
http://greenbiz.com/article/how-csr-execs-redefine-future-workforce
FORGET “MILD” CLIMATE CHANGE? Damian Carrington in the Guardian describes new research by Cristian Proistosescu and Peter J. Huybers whose models show an amplification in warming.
https://www.theguardian.com/environment/2017/jul/05/hopes-of-mild-climate-change-dashed-by-new-research
